Ever pull it up on your phone, and it kinda looks funky, like the words are so small you can’t even tap on anything? An increasing number of people are using phones as their major device for surfing the web, so it has become critical for businesses to make their websites accessible through mobile. Most […]
Why Mobile Optimization: Essential for Increasing Conversion Rates Read More »
Even after almost two decades, Facebook remains the largest social platform in the world. By the beginning of 2023, Facebook hit a record: it engaged more than two billion daily active users from all over the world. To add, as Facebook evolves, the Facebook business Advertising strategies that businesses need to take up change. One
Facebook Keeps Evolving: What’s New in 2024? Read More »
As your marketing efforts succeed and potential customers start showing interest, you’ll need a system to prioritize which leads are most promising to pursue. This is where lead-scoring best practices come in handy. Lead scoring involves assigning numerical values to leads based on their qualities and behaviors. This ranks the leads from most likely to
7 Ways To Implement A Lead Scoring System Within Your Business Read More »
Performance marketing is a way for business owners to advertise their products or services online to get customers to take specific actions like visiting their website, becoming a lead (potential customer), or making a purchase. Unlike regular brand advertising that aims to make people aware of a company, performance marketing focuses on driving measurable results
The Performance Marketing Blueprint For 2024 Read More »
As a demand generation executive, it is crucial to have a solid understanding of the mistakes that can hinder the success of your strategy. In this article, we will discuss seven common mistakes to avoid in your B2B demand generation efforts. By being aware of these pitfalls and taking the necessary steps to address them,
7 Common Mistakes to Avoid in Your Demand Generation Strategy Read More »
In the ever-evolving world of digital marketing, Pay-Per-Click (PPC) advertising continues to be a vital tool for businesses to connect with their target audience. As we look ahead to 2024, it’s important to stay ahead of the game and adapt to the latest PPC trends and shifts. In this article, we will explore five game-changing
5 Game-Changing PPC Shifts for 2024 Read More »
Have you been struggling to maintain your website’s search engine optimization (SEO) performance after the latest update from Google? The E-E-A-T ( Experience, Expertise, Authoritativeness, Trustworthiness) explosion has left many website owners puzzled about how to improve their rankings. Fear not! In this blog post, we will explore five powerful tactics to skyrocket your SEO
5 Tactics to Skyrocket Your SEO After the Latest Update of Google E-E-A-T Explosion Read More »
In the ever-evolving world of content marketing, staying ahead of the curve is vital to success. As we look to the future, it is essential to identify the emerging trends shaping the industry in 2024. From the evolving role of video content to the rising prominence of AI-powered automation, this article explores 7 content marketing
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WhatsApp, a well-known messaging app, is making news with its new feature called WhatsApp Channels. This exciting feature can change how people connect with brands, celebrities, and groups by offering a direct way for updates and chats. On September 14th, 2023, Meta, the company that owns WhatsApp, introduced WhatsApp Channels in more than 150 countries.
5 Tips for Building a Successful WhatsApp Channel Read More »
