Regarding modern trends in digital advertising, it would not be possible not to mention the term ‘programmatic advertising’. Don’t worry if you’re not familiar with this idea – we’ll explain it in detail here and provide you with helpful information about the key programmatic advertising platforms that will help you take your marketing to the next level.
What are Programmatic Advertising, and Programmatic advertising platforms?
Programmatic advertising is a form of digital advertising in which advertising spaces are bought, placed, and traded through the help of automatic means. It is like having a swipe card to get to your target market in the shortest time possible.
Suppose you are searching the web, and a particular product that you recently found in your search appears in the form of an advert. That is the beauty of programmatic ad platforms in my opinion. Such google ads are not put there by chance; these are the display of various systems of data analysis, user behavior, and other factors that lead to the most effective ads.
Let’s now explore, why programmatic advertising truly matters for your business.
Programmatic advertising offers several benefits for businesses of all sizes:
Targeted Audience Reach
Programmatic ad platforms enable you to place your ads to be seen by the right people at the right time and thus it is a lot more accurate than other kinds of marketing.
Increased Efficiency
Advertiser buys and optimizations that are automated reduce the time spent on this particular activity, therefore freeing up time that can be used on other strategic endeavors.
Improved Measurability
Programmatic platforms also have clear features when it comes to reporting and analytics where you get an insight on the performance of adverts.
Flexibility and Scalability
Programmatic advertising can also be modified in real-time; it is possible to make changes to the campaigns according to the market conditions; the marketing can be easily escalated where necessary.
Top Programmatic Advertising Platforms
Find out which programmatic advertising platforms are there and which side benefits i.e. which side gets the most? Here’s a brief overview of the top 7 platforms:
1. Google Display & Video 360:
An online advertising platform that bundles tools and functions and provides an automated means of buying and selling using insights based on data.
- They include automated buying and selling.
- Data analysis and insights is .
- Incorporates with other 3rd party trading platforms
- This saves a lot of time and at the same time the targeting is more accurate.
2. The Trade Desk
A clear application that enables user interaction and has the features of artificial intelligence to facilitate advertising to various consumers.
- Data-driven media buying
- Cross-device audience data
- Premium inventory access
- The methods of advertising placement must be easy and accurate.
3. MediaMath:
- Programmatic advertising platform that brings the best of latest technology, impressive video content as well as all important first-party data to the channels of advertising.
- Deep data analysis
- Cross-device targeting
- Enhanced inventory criteria
- Endorses any form of identification programme
4. Xandr:
An environment in which advertisements are matched with intended audiences on a large scale for the best of clients and suppliers.
- Targeted audience access
- Use of new technologies and automations
- As is well noted, it is considered to be one of the largest market places in the whole wide world.
5. Outbrain:
Specialized in ‘content discovery’ or relevant-content recommendation and ‘targeted advertising’, Fluently’s platform is an easy-to-use marketplace, and the best programmatic platform for direct sales and advertising, or programmatic buying.
- Automatically fine-tune bids
- Target new audiences
- Interests of the users must be used in engaging them.
- Be more effective with retargeting
6. PubMatic:
An online programmatic advertising platform aiming at providing advertisers with customized approach strategies as well as flexibility.
Tailored ad strategies
Omnichannel sell-side platform
Scalability and flexibility
Increase revenue with wide ranging stocks
7. TripleLift:
An advertising platform providing multiple format ad formats, smart targeting and premium inventory, easy to use service with a focus on diversity.
Custom ad experiences
High-quality ad spaces
Smart targeting
All programmatic demand side platform (DSP) have been integrated
Each of them has various advantages, and, using this article, you will certainly determine which one is suitable for your programmatic advertising.
Maximizing the Potential of Programmatic Advertising Platforms for Your Company
These are the top programmatic advertising platforms and Xdimension understands that they can present multiple opportunities for all kinds of businesses. Programmatic advertising works and it has the potential to revolutionize your targeted audience reach and efficiency, measurability, as well as scalability.
If managed correctly, tap into the current capabilities of these platforms, you can enhance your digital advertising campaigns and with relative ease overcome competition. For those who have mastered the best programmatic advertising platforms, those platforms offer many features, and for those who just started getting acquainted with it, it is nicely outlined and can be useful.
Therefore, which are you waiting for? Now is high time people tapped into programmatic and achieved the desired goals of their digital marketing strategies.
