1. Think like a customer. 2. Target specific customers. 3. Reach more customers. 4. Group similar keywords. 5. Use symbols in keywords.
1. Meaning: The intent behind the user's search. 2. Relevance: How well the content satisfies the user's intent. 3. Quality: The helpfulness of the content. 4. Usability: The functionality and accessibility of the page. 5. Context: The user's search settings and history.