All You Need to Know About Top-of-Funnel Marketing

What is Full-Funnel Marketing?

Full-funnel means marketing at every step of the marketing funnel automation. The funnel signifies the customer’s journey from the moment he is exposed to an advertisement to the moment he buys the product.

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Why Full-Funnel Marketing Is Critical?

The last concept that many analyses and modeling are based on is the so-called digital marketing funnel although it is not an exact representation of the customer process. Customers do not always follow the process through the funnel and it is not necessary that once a customer moves from the awareness to the consideration phase he will straight away go for a purchase.

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Constructing a Full-Funnel Marketing Model

It is much more convenient to establish five primary stages when developing a multiple-tough within a full-funnel strategy. Here’s how you can build one, especially if you’re using platforms like Amazon: 1. Prepare Your Products for funnel marketing. 2. Target Likely Buyers. 3. Differentiate Yourself From Your Category. 4. Build Your Brand as per funnel marketing strategy. 5. Expand Your Reach for funnel marketing.

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Pros of Full-Funnel Marketing

Some of the advantages of funnel marketing are: 1. Reach New Audiences 2. Increase Consideration 3. Drive Sales 4. Build Loyalty

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Simplifying Full-Funnel Marketing

Marketing across the entire funnel does not have to be complicated. Begin with the initial plan that should be to use pay-per-click advertisement alongside display advertisements. As the audience becomes more familiar, it is possible to extend the support of streaming TV and audio advertising.

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