Facebook Keeps Evolving: What’s New in 2024?

Even after almost two decades, Facebook remains the largest social platform in the  world. By the beginning of 2023, Facebook hit a record: it engaged more than two billion  daily active users from all over the world. To add, as Facebook evolves, the Facebook  business Advertising strategies that businesses need to take up change.  

One of the major Facebook trends in 2024 was the rising use of Artificial Intelligence (AI)  tools. AI made it possible for ad targeting to be very personalized, vastly improving the  quality of ad recommendations for users. It also underlies new creative tools, such as  auto ad building and video creation kits for advertisers. 

Beyond AI, other emerging Facebook trends for 2024 include: 

Increased shopping features to facilitate e-commerce transactions within the app More emphasis on short-form video content to compete with TikTok New monetization options for creators to earn from their Facebook content Privacy changes provide users with more data control 

As Facebook continues developing its advertising options and user experience, only the  most savvy of businesses will find that they have to constantly reevaluate their  Facebook business advertising strategy. That’s where the trendiest Facebook  updates for those aiming to reach their 2024 target audience on the platform will come  in handy. 

8 Global Trends That Will Affect Meta Ads In 2024

Trend 1: Short Videos

Reels are short videos that have gained tremendous popularity on Facebook. The  company says the number of reel views and reshares has doubled over the past year.  Reels will remain a key area of focus going forward for Facebook, even though at this  point, they do not have a direct monetization path for Reels views. 

Already, it’s allowing Facebook business advertising in Reels either through Creator  Reels or by building your own Reels ad. Expect many more advertising options for Reels  as the company aims to monetize the format finally. 

Trend 2: Live Selling Fades, But Facebook Shops Grow

For now, Facebook has already stopped the live shopping streams because it simply  didn’t catch on as expected. But Facebook still doesn’t give up on social commerce and  stays by the power of Facebook Business Advertising. 

Assuming there are no live streams, businesses would still conduct selling activities of  products directly on Facebook through a Facebook Shop. With more forecasted years,  more people would shop through these Facebook Shops. Business Facebook Ads  Manager or Facebook Meta Ads Manager will provide you with the tools needed to  manage all your Facebook business advertising and set up a Facebook Shop. 

Finally, with short videos and social shopping coming up, the essence of changing  Facebook’s business advertisement strategy is going to become an inevitable  requirement.  

Trend 3: More Verified Accounts on Facebook and Instagram

Meta, the parent company of Facebook and Instagram, has now introduced a new  subscription, “Meta Verified.” In this paid subscription, any individual will be able to get  a blue verification badge on his or her account after spending $12 to $15 monthly. 

This sought-after blue checkmark used to be a privilege granted to celebrities, public  figures, and brands. But now, ordinary users can pay to receive verified status on  Facebook and Instagram only if they live in some countries, such as the USA, Australia,  or New Zealand. 

For now, only the individual personal account level can be Meta Verified. But this will,  over time, bring Meta Verified to businesses through this paid program. 

Brands enjoy some benefits of verification, but they cannot for now subscribe. For  example, it will be easier for brands to find and work with creators under verification, as  they will know that they are using the real account of the actual human being. 

As more and more users get verified badges through Meta Verified, this adds to the  credibility and trust signals for those accounts accredited on both platforms. 

Trend 4: AI Will Help Create and Discover Content

This is the kind of latest hotness, artificial intelligence tools like ChatGPT. Facebook is  investing big into AI technologies, which could fuel new “creative and expressive tools”  for users, including AI automatically creating images, videos, and other types of content  that can be useful in Facebook Business Advertising

Trend 5: AI Simplifies Ad Targeting

Facebook is also using artificial intelligence to boost its ad-targeting prowess within the  Facebook Business platform. The “Advantage+” campaigns from the business  Facebook Ads Manager will make it easy for advertisers to reach clients easily and  therefore have repeat orders. The AI-powered system will be able to analyze just a few  inputs about your products or audience and then optimize the ad to get in front of the  right people automatically.  

Facebook says its AI-powered ad campaigns are driving over 20% higher conversions in  early results while costing businesses less. With AI advancing, businesses can expect  its bigger role in automating content creation and smarter ways of delivering ads for effective Facebook business advertising through the use of business Facebook ads  manager tools. 

Trend 6: Creators Can Grow and Earn on Facebook

Instagram and TikTok are the hotspots for content creation, while Facebook is trying to  make its presence felt by doing its bit to be more appealing to creators. “Professional  Mode” is part of a suite of tools now available to all Facebook users. 

  • Earning from Reels videos
  • Getting paid Stars from fans during live videos
  • Running ads within their content
  • Offering paid subscriptions

And while some brands may scale back their influencer budget, Facebook advertising may create an opportunity for small businesses to aWord the services of creators.  Furthermore, the creators on Facebook have a lower follower count compared to the  creators on other apps. 

Trend 7: Chatbots for Better Customer Service

Facebook started investing in the development of artificial intelligence (AI) for “AI  personas” capable of carrying on natural conversations. It could mean that the AI  conversation technology may power chatbots competent enough to take over customer  service. 

So, only 26% of businesses use chatbots in customer service through social media at  the moment. AI chatbots, however, can understand and answer even more complex  customer questions, and therefore, the waiting time is supposed to be cut down 

Trend 8: Finding Communities Just for You

Facebook also uses AI to recommend the most appropriate Group or community to join,  depending on a user’s most carried-out activities and interests. This, therefore, makes it  of great importance for your brand to either create or join groups in line with its  Facebook business advertising strategy. 

Groups are a way to build a community, share helpful resources, and increase brand  loyalty, not to push sales directly. Tools with the Facebook Meta Ads Manager help in  managing their presence across the features of Facebook. 

Conclusion

With Facebook constantly growing through AI, creator tools, and community building, it  will require businesses to shift to transforming their Facebook Business Advertising  with the trends, such as AI ad optimization, working with creators, using groups, or  deploying chatbots, to stay ahead on the platform come 2024.

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